Email marketing is a digital marketing strategy that enables you to send tailor-made marketing emails to prospective, as well as existing customers. In essence, email marketing is very effective with regard to helping you form new relationships with prospects, convert them, and retain them as your loyal customers.

Benefits of Email Marketing

1. People tend to check their emails several times a day.

2. Unlike in other social media platforms where a minor violation can make you lose your followers, fans, or friends, email gives you full ownership of your email list and content.

3. People who read your emails are likely to become your actual customers, thus buying your product or service.

4. Email marketing campaigns are not costly. What’s more, launching an email campaign only takes a few minutes.

5. The return on investment is significant when compared to direct search, social media, or even paid search.

6. With email marketing, you are able to know whether an email has been read, as well as how many people clicked on a link within a particular email message. Therefore, it is easy to measure success because you are able to ascertain the messages that work well, and those that do not.

Tips for Building an Email List

Building an email list enables you to reach out to a large audience. With that in mind, below are ways to build your own email list:

• Develop a platform

This can be a website, blog, or a simple landing page.

• Have several signup or opt-in forms on your website

This allows leads to sign up from any page or area of your website. Places you can put your opt-in form include your site’s header, footer, sidebar, about page, floating bar, just to mention a few.

• Utilize a lead magnet

You can offer an incentive to potential customers in order to get their email addresses. An incentive can be an eBook, video, whitepaper, free downloadable content, etcetera.

• Encourage people to share

This entails encouraging people to share your lead magnet with friends, co-workers, or family.

Types of Emails in Email Marketing

Making a decision regarding the type of marketing email you need to use in your email marketing campaign can be a difficult and challenging task. With that in mind, below are some types of marketing emails that you can use:

• Email newsletters

You can use newsletters to nurture your potential and existing customers. It is important that you send email newsletters to your recipients on a regular basis. This helps to keep them up to date with your brand, product, or service.

• Welcome messages

You can use these messages when you want to welcome new subscribers.

• Promotional emails

You can use these emails to promote a specific product or service, or to inform your customers about a product or service on offer.

• Lead nurturing emails

These emails guide your leads through a sales funnel with the aim of converting them into loyal customers.

• Survey emails

These emails allow you to collect feedback from your customers. As a result, you are able to know the areas you are doing well, as well as areas you need to make changes or improve.

• New inventory emails

As the name suggests, these emails alert your recipients about a new product or service.

• Reorder emails

The aim of these emails is to remind your customers to reorder a product.

Email Marketing Service

To be able to send your emails with ease, you need an email service provider such as:

1. Constant contact
2. MailChimp
3. Aweber
4. ConvertKit
5. HubSpot
6. Drip
7. GetResponse
8. ActiveCampaign
9. Sendinblue
10. Omnisend

Email Segmentation

Segmentation entails dividing your email list or email subscribers into smaller segments. In other words, segmentation is a process that helps you personalize your email marketing strategies by dividing your subscribers based on their interests, geographic location, age, gender, purchase history, just to mention a few.

That way you are able to avoid situations where you have to send one mass message to your recipients regardless of their different interests.

In Conclusion

Email marketing has been a steady lead-generation device for years. What’s more, it has a low startup cost and a significant return on investment. With that in mind, you might want to consider having an email marketing strategy for your business. Please Contact Us today!

Email marketing plus other forms of marketing can drive your website to great results, which are measured by sales, engagements, traffic, interest and many other measurements resulting in high ROI.

Check out some of the case studies from actual SEO First clients that we have helped over the years to achieve excellent results.