Local Search More Relevant

Local search is becoming more and more relevant to users. I speak from experience since most of my customers now days are finding my SEO company through doing local searches. Apparently, even in the Internet Age, people still prefer to shop locally. Many will jump online and go to their favorite search engine, type in the keyword phrase they’re looking for and append the city, state or region for their searches.

If you have a company that only serves the local market, then you would do well to be found for local searches. For instance, if you have a doctor’s office or a dentist’s office or perhaps even own a land-based business such as Pocono Real Estate & Mountain Homes that serves a small region in Northeastern Pennsylvania, then you would do well to do the type of Internet marketing that will pull in local traffic.

If you’re looking to pull in local customers through the Internet, the first thing you need to do is search engine optimize your website for your local keywords. After the title tag, meta tags and body text are optimized for you local market, then you need to conduct a link-building campaign targeting your local market as well. Regional information within the link’s anchor text will help here. Getting your site listed in some general business directories that list location will also help you tap into the local market. The same holds true for industry organization listings that list only members in your industry. Lastly, get your website linked upon some other local websites and directories covering the same region that your business covers.

Make your business THE business in your region that people will find when doing an Internet search. This gives your website credibility as a major player online and offline as well. Remember, if you have a locals-only business, then thinking locally upon the global Internet will pay many dividends that you hadn’t even anticipated.