Heather Lloyd-Martin, the Director of Search Strategies for webSourced, Inc., says pay-per-call combined with local search is a marketing avenue which is ready for prime time. Pay-per-call is something that will appeal to small-to-medium sized businesses, especially those local businesses who do not have a website.
According to Dan Ballister, Vice President of Sales for FindWhat, “Pay-per-call is an incredibly uncomplicated product. Instead of title, description and URL (a PPC ad format,) the ad lists a title, description and a phone number.” Merchants are charged when someone calls their toll-free number, instead of when someone clicks over to their website as is the case with a traditional pay-per-click ad.
Pay-per-call commands a higher bid rate than pay-per-click since the conversion on the phone is higher than with clicks. Customers would rather talk with a live person than send an email and wait for a reply, which may not return in a timely manner. Pay-per-call makes sense for many industries including mortgage brokers, credit and debt management companies, mortgage banks, real estate agents and the adult industry.
It will be interesting to see, as this industry develops, how many pay-per-call girls appear on the Internet because of this new marketing method. Don’t delay, call now – smooth operators are standing by. Anyway, besides the obvious implications for the adult industry, combining search and phone is another way of humanizing the Internet and getting customers what they need quickly and efficiently.
Pay-per-calling all advertisers, start your campaign today. Customers are standing by.
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