According to a story in BusinessWire.com, AOL has unveiled its top keyword searches for Spring 2005, which gives insight into what consumers are looking for as they get ready for the Summer season. BusinessWire says, “The results are based on the people and topics that received the highest volume of online queries nationally on AOL Search from January 1 to March 21, 2005.”
Jim Riesenbach, Senior Vice President, AOL Search and Navigation states, “Looking at search terms seasonally and seeing what’s gaining in popularity on AOL Search can reveal a lot about emerging trends and what’s hot with consumers. Whether they’re planning an important event like a wedding or simply making vacation plans, more and more consumers are getting the information they need with they help of AOL Search.”
AOL Search breaks the leading 10 categories down into:
1. Baseball Players
2. Baseball Teams
3. Cleaning
4. Tax Forms
5. Colleges and Universities
6. Diets
7. Destinations
8. Flowers
9. Proms
10. Weddings
The top search term in each category above are Derek Jeter, New York Yankees, vacuum cleaners, 1040 EZ, Duke University, Weight Watchers, Hawaii, roses, prom dresses and wedding gowns. When conducting keyword research such as this for business purposes it is also recommended that these results be cross-references from other sources as well.
A few great resources in which to reference these results are the Overture Keyword Tool, WordTracker and Google Zeitgeist. By cross referencing results one’s strategy on just how to use this keyword information becomes much clearer.
