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By

Kevin Kantola
01
Nov

AI-Powered Google Shopping Overhaul Unveiled

November 1, 2024
  Google has recently introduced a significant overhaul to its Google Shopping platform, powered by artificial intelligence (AI). This transformation promises to revolutionize the way users shop online, offering a more personalized and efficient experience. By leveraging cutting-edge AI technology, Google aims to streamline the shopping process, making it easier for consumers to find exactly...
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01
Oct

Google’s March 2024 vs. August 2024 Core Updates: A Comparative Analysis

October 1, 2024
Google’s core updates are significant algorithm adjustments designed to improve the overall quality and relevance of search results. In 2024, two major core updates were rolled out: one in March and another in August. Let’s delve into the key aspects of these updates and how they impacted the SEO landscape. Understanding Core Updates Core updates...
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01
Sep

Google’s August 2024 Algorithm Update: A Wild Ride for Website Owners

September 1, 2024
Buckle Up, Search Engine Optimization (SEO) Enthusiasts! Google’s latest core algorithm update is here, and it’s like a rollercoaster with more twists and turns than a haunted house. Dubbed the “August Update,” this digital upheaval has sent shockwaves through the SEO community. But fear not, intrepid webmasters and content creators! We’re here to break down...
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01
Aug

Cracking the Code: Unveiling Confirmed Facts About the YouTube Algorithm in 2024

August 1, 2024
YouTube, the world’s leading video platform, boasts a seemingly magical ability to curate a personalized video feed for each user. But behind the scenes lies a complex algorithm, meticulously designed to keep viewers engaged and hooked. Understanding how this algorithm works can be a powerful tool for content creators and viewers alike. This article delves...
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01
Jul

Google June 2024 Spam Update: A Deep Dive

July 1, 2024
On June 20, 2024, Google rolled out its latest spam update, aiming to refine search results by targeting websites violating its spam policies. This update, expected to take a week for full implementation, sent ripples through the SEO community, sparking curiosity and speculation. Let’s delve deeper into the details surrounding this update and its potential...
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01
Jun

How to Use Generative AI for SEO

June 1, 2024
Generative AI (artificial intelligence) is a powerful tool that can be used to enhance your SEO (Search Engine Optimization) strategy in a number of ways. Here are some key areas where generative AI can be applied: Content Creation: Ideation and Research: AI can analyze vast amounts of data to identify trending topics, relevant keywords, and...
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01
May

4 Under-Utilized SEO Research Approaches to Conquer 2024

May 1, 2024
The SEO landscape is constantly evolving, demanding a shift from traditional methods to a more dynamic and data-driven approach. While keyword research remains a cornerstone, there’s a wealth of under-utilized research strategies waiting to be explored. Here are four essential SEO research initiatives to prioritize in 2024 for sustainable, long-term success: Harnessing the Power of...
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01
Apr

Google March 2024 Algorithm Update

April 1, 2024
Google’s March 2024 update was significant, focusing on improving search result quality by targeting low-quality content and implementing stricter spam policies. Here’s a summary: Reduced Unhelpful Content: Google aimed to decrease irrelevant and unoriginal content in search results by up to 40%. This included deindexing websites deemed to have poor user experience or content created solely...
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01
Mar

Search Partner Network Update from Google

March 1, 2024
  Here’s the breakdown of Google’s update to the Search Partner Network (SPN): Changes: Opt-out option removed: Previously, advertisers could opt out of showing their ads on the SPN entirely. This option is being removed. Increased control: Google is giving advertisers more control over where their ads appear within the SPN. This includes: Impression-level reporting: Advertisers using Performance...
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01
Feb

Microsoft Copilot Puts You in the Driver’s Seat

February 1, 2024
Microsoft has launched Copilot Pro, a paid version of its AI assistant Copilot that offers advanced features for developers and other professionals. To kick off its expansion into the paid AI assistant market, Microsoft has unveiled Copilot Pro, a premium iteration of its Copilot tool that caters to developers and other demanding users. Building upon...
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