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By

Kevin Kantola
26
Jul

Do SEO ASAP in a Project

July 26, 2017
Nate Dame recently wrote an article for Search Engine Land titled, “3 reasons SEO belongs at the beginning of a project, not the end” which is of interest to me since I’m a great believer in this strategy. Mr. Dame lays out 3 key points: Keywords should help determine content, not decorate it Keyword research...
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28
Jun

Google Rolls Out More Robust Test My Site Tool

June 28, 2017
Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you may be losing due to...
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16
May

Bing, Bang, Boom! Discover Hiking Trails Near You

May 16, 2017
The team at search engine Bing has decided that, since summer is approaching, now would be a good time to show outdoor activities such as hiking trails and camping spots at the top of the search results. I conducted a search for “hiking trails near me” in Bing and the results are in the image...
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19
Apr

Fake News Still a Problem for Search Engines and Social Media

April 19, 2017,
I have to admit, first off, that I fell for this fake news story when it broke a couple of days ago. My bad! You may have read it (and believed it), too. It basically goes like this: A married couple in Mississippi go to a fertility clinic since they are having trouble conceiving children....
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15
Apr

Google Image Style Ideas Can Make You Fashionably Late

April 15, 2017
It’s no news that U. S. retailers continue to struggle with sales while online merchants continue to gain ground. And, to help in the online effort, Google’s Image Search has just rolled out “Style Ideas.” This handy little feature was rolled into the Google app for Android and mobile web.  Fashionistas will find this a...
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25
Mar

Locator Pages Versus Location Pages

March 25, 2017,
On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, dear reader will find some...
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08
Feb

Bing Blocked 17 Million Tech Support Scam Ads in 2016

February 8, 2017
The year 2016 was a big year for Bing in regard to blocking and banning scam advertisers. Last year Bing blocked 17 million tech support scam ads. Not only that, but they rejected 130 million malicious ads in general and banned 175,000 advertisers. According to Bing, “…the scope, importance, and reach of online advertising continues...
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29
Jan

Google Maps Android App Gives Heads Up About Parking

January 29, 2017
Google Maps has rolled out an Android App in 25 big U. S. cities that will tell you how hard it will be to find parking at your destination. According to Google, “Factoring in time for parking can make or break a night out, let alone making it to that big meeting on time. So...
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30
Dec

Google Posts New Year’s Eve 2016 Doodle Early

December 30, 2016
Well, it’s a day early, but Google has already posted their New Year’s Eve 2016 Doodle for all to see. Google Says, “Happy New Year’s Eve! All across the world tonight, we’re sharing the eager anticipation of counting down to midnight: 5, 4, 3, 2, 1…” As you can see the doodle features a bunch...
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30
Nov

Smart Home Speaker Devices and SEO

November 30, 2016,
By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes. These devices can answer a factual question or find a local...
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