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By

Kevin Kantola
28
May

PennySaver Goes Under and Inland Empire Businesses Scramble

May 28, 2015,
The Inland Empire advertisers in the PennySaver are a pound poorer this week, due to the closing of the 50-year-old coupon print magazine. It may be fitting that on my last issue the top banner ad is for a Memorial Day sales event. It’s also ironic that the largest advertiser on the front page, Redlands...
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16
May

SEO Jobs in the Darndest Places

May 16, 2015,
Now, you might expect to find a full-time SEO job in a small town like Redlands, California at either their major corporation, ESRI or at a nearby mega hospital like Loma Linda University Medical Center. And of course, you would be right in your assumption. Both of these places hire full-time SEO’s. But Main Street...
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15
May

How to Get Blacklisted By the Search Engines

May 15, 2015
Several years back I wrote an article called “How to Avoid Being Blacklisted by the Search Engines” and it was picked up and republished by a lot of other websites. Now, I think it’s time to update this article a bit with this article that I’m titling “How to Get Blacklisted By the Search Engines.”...
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13
Apr

Is It Still Worthwhile to Do Guest Blogging?

April 13, 2015
In January 2014, Google’s Matt Cutts declared on his personal blog that guest blogging is dead. This turned the SEO world upside down, and it hasn’t been the same ever since. Because of Cutts’s declaration, a lot of people ended up believing that writing guests blogs has become useless and thus no longer use this...
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25
Mar

Mobile-Friendly Responsive Design: Google’s Next Ranking Factor

March 25, 2015
Is your website responsive? That is, its layout changes according to the screen size of the device where it is viewed. If it is not yet mobile-friendly, you might want to make it adaptable to the ever ever-changing usage patterns of online users, which now includes tablets and smartphones. This is because come April 21,...
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01
Mar

Google Says 2 New Ranking Factors You Need to Know

March 1, 2015
I will keep this short and sweet. Google has publicly stated that there are 2 new ranking factors in its search algorithm soon that all webmasters and marketers need to know. The first one, according to Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” The second one...
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23
Feb

Birds of a Feather Artificial Intelligence SEO Modeling

February 23, 2015
Scott Stouffer offers a great read via the Search Engine Journal website about “Using Artificial Intelligence to Solve #SEO”. While it is pretty technical, it allows us a glimpse on the algorithmic scale on whiy SEO is so difficult and what can be done on the search engine level to resolve this. Mr. Stouffer talks...
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29
Jan

NAP Inconsistencies Cause Sleepless Nights for Local SEO

January 29, 2015
Consistent NAP (or name, address and phone number) entries are vital for SEO of local businesses. Inconsistent NAP’s in local directories across the web can cause lower rankings for local searches. On July 24, 2014 Google rolled out their Pigeon Update (not to be confused with the April Fool’s joke of PigeonRank technology) which had...
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22
Dec

Google Shows Pop Song Lyrics at the Beginning of Search Results

December 22, 2014
Just in time for the holidays, Google has launched a limited release of popular song lyrics at the beginning of the search results. Here’s a little test you can try yourself in Google. Type in the popular Christmas song + lyrics, “Grandma got run over by a reindeer lyrics” and you’ll see something like the...
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28
Nov

Google Contributor Program Blocks Ads and Pays Publishers

November 28, 2014
Google has recently rolled out its beta Contributor program as a test targeted toward about 10 websites. Contributor lets a select group of website visitors block Google ads for $1, $2 or $3 per month with the lion’s share of this going to the website publishers. According to Wired, “The web is funded by ads....
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