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By

Kevin Kantola
This week is SharkFest on the National Geographic TV channel and appropriately enough Google has entered into their own battle with real, live sharks. Fiber optic cables, which transmit data across the Pacific Ocean, have been the object of recent shark attacks. One theory is that the sharks are mistaking the electrical impulses from the...
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In May 2014 the European Union declared that its citizens have the right to be forgotten. In other words, many of these citizens don’t want to appear in the search results. So, how about in the U. S.? According to a recent survey on Survey Monkey, 74-percent of adults in the U. S. also want...
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Some people have asked, for the past several years, if the heyday of search is over. And the answer is that for the past 6 months, this apparently has been so. Shareaholic has tracked the organic search traffic to the top 5 search engines from December 2013 through May 2014 and found declines in ALL...
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If you’re a search user who doesn’t like being tracked, you could use the Firefox browser with its no tracking privacy option, or you could go to DuckDuckGo and search away. One of the claims to fame of DuckDuckGo is that it doesn’t track people and share their info with the NSA (what would be...
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Microsoft has just rolled out an interesting feature called “Bing Predictions,” which will predict the outcomes of TV shows like American Idol, The Voice and Dancing with the Stars. Now, what makes this interesting to me is the technology behind these prognostications. According to Bing, “The central idea behind the direct approach is that winners...
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Other the past couple of years many small online businesses have gotten their butts kicked by bigger brands in the Google search results. But, new Panda help is just around the corner. According to Search Engine Watch, “Google is working on a refresh of Panda, a ‘kinder, softer Panda,’ Google’s Distinguished Engineer Matt Cutts announced...
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Rob Toledo, Head of Outreach at the Moz Blog wrote an excellent article recently about the value of nofollow links. And the value, according to Mr. Toledo, is not in the building of a balanced linking profile as one would assume. According to Mr. Toledo, “Eliminating a site from a prospect list just because it...
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If one of your favorite travel comparison sites is Kayak.com then you’re not alone. However, Kayak and the other large travel comparisons websites had better take notice that Google Flights is expanding. In March 2014, Google Flights will be adding Ryanair to its list. Ryanair is a European budget airline which offers larger discounts that...
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As 2013 comes to a close, it’s time to review the past and take a peek into the future. A quick year in review will show that Google made several Panda updates, a Penguin update, a Phantom update and finally the grande Hummingbird update. After these, Google would challenge marketers with the “not provided” update...
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A Google document, Search Quality Raters 4.2 has just been leaked in a private SEO community. The 137-page document mentions a new emphasis for quality raters called the “Your Money or Your Life” concept or YMYL for short. The quality raters are supposed to hold webpages that affect your money, such as financial sites or...
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