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By

Kevin Kantola
29
Oct

Google Penguin 3 Refresh Still Rolling Out

October 29, 2014
Google is calling their latest Penguin 3.0 release an algorithm refresh rather than an update. According to Google they didn’t add any new signals to the algorithm but rather cleaned up some old issues from Penguin 2.0. Google broke the story through Search Engine Land that this worldwide rollout had started late on Friday night,...
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29
Sep

Yahoo Fires Its Own Directory

September 29, 2014
Yahoo started as a directory in 1994 and since has evolved into much more. After 20 years of service, however, Yahoo has decided to hand its own directory walking papers. Because of competition from Google and decreased demand for what its directory has to offer users, Marissa Mayer has decided to pull the plug without...
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14
Aug

Google Fights Their Own SharkFest

August 14, 2014
This week is SharkFest on the National Geographic TV channel and appropriately enough Google has entered into their own battle with real, live sharks. Fiber optic cables, which transmit data across the Pacific Ocean, have been the object of recent shark attacks. One theory is that the sharks are mistaking the electrical impulses from the...
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16
Jul

Right to Be Forgotten 74 Percent Say Yes

July 16, 2014
In May 2014 the European Union declared that its citizens have the right to be forgotten. In other words, many of these citizens don’t want to appear in the search results. So, how about in the U. S.? According to a recent survey on Survey Monkey, 74-percent of adults in the U. S. also want...
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24
Jun

Is the Heyday of Search Over?

June 24, 2014
Some people have asked, for the past several years, if the heyday of search is over. And the answer is that for the past 6 months, this apparently has been so. Shareaholic has tracked the organic search traffic to the top 5 search engines from December 2013 through May 2014 and found declines in ALL...
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15
May

DuckDuckGo Nofollowing Searchers

May 15, 2014
If you’re a search user who doesn’t like being tracked, you could use the Firefox browser with its no tracking privacy option, or you could go to DuckDuckGo and search away. One of the claims to fame of DuckDuckGo is that it doesn’t track people and share their info with the NSA (what would be...
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22
Apr

Bing Predictions Rolls Out for TV Contests

April 22, 2014
Microsoft has just rolled out an interesting feature called “Bing Predictions,” which will predict the outcomes of TV shows like American Idol, The Voice and Dancing with the Stars. Now, what makes this interesting to me is the technology behind these prognostications. According to Bing, “The central idea behind the direct approach is that winners...
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21
Mar

Kinder Gentler Panda to Be Rolled Out Soon

March 21, 2014
Other the past couple of years many small online businesses have gotten their butts kicked by bigger brands in the Google search results. But, new Panda help is just around the corner. According to Search Engine Watch, “Google is working on a refresh of Panda, a ‘kinder, softer Panda,’ Google’s Distinguished Engineer Matt Cutts announced...
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10
Feb

Holy Toledo Nofollow Links Have Value

February 10, 2014
Rob Toledo, Head of Outreach at the Moz Blog wrote an excellent article recently about the value of nofollow links. And the value, according to Mr. Toledo, is not in the building of a balanced linking profile as one would assume. According to Mr. Toledo, “Eliminating a site from a prospect list just because it...
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13
Jan

Google Flight Search Expanding

January 13, 2014
If one of your favorite travel comparison sites is Kayak.com then you’re not alone. However, Kayak and the other large travel comparisons websites had better take notice that Google Flights is expanding. In March 2014, Google Flights will be adding Ryanair to its list. Ryanair is a European budget airline which offers larger discounts that...
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