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By

Kevin Kantola
10
May

Powerset Semantic Search of Interest to Microsoft

May 10, 2008
There is an article on CNET that speculates that Microsoft may be interested in acquiring Powerset, which is close to publicly rolling out its semantic search engine. The early reviews of the Powerset semantic search have been favorable. Instead of basing its search results on keyword as Google does, Powerset uses word relationships, concepts and...
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11
Mar

Google Has New Search Within a Search

March 11, 2008
Every Spring I dream about a nice, exotic vacation somewhere so I was doing a search for “Amazon Peacock Bass Fishing” to check out a nice little trip to Brazil. When doing a search for just “Amazon” I noticed that Google now has a search box embedded with the results for Amazon.com in which a...
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15
Jan

Optimizing a Web Page for Too Many Keyword Phrases

January 15, 2008
When a client comes to me complaining of low rankings, one of the first items I check is to see if their homepage or any other page is optimized for too many keyword phrases. The client may have tried to optimize the page themselves, had a friend do it, had an SEO do it that...
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12
Jan

Yahoo Testing Images with PPC Ads

January 12, 2008
On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. According to Search Engine Journal, these images are being supplied by ImageAdvantage. By putting these test ads inside the Yahoo Directory, they will be able to run live tests before rolling this feature out to the entire...
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10
Jan

How Not To Be Cheated in Link Trades

January 10, 2008
Every day I get a dozen or so email offers for reciprocal link trades, which mostly offer me the short end of the stick. These emails are quickly deleted. But, there generally are a couple during the week that will pass the test of being truly reciprocal. So, I’m letting you know what I look...
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07
Jan

SEO in 4 Simple Steps

January 7, 2008
SEO has always been composed of four simple steps, so simple that anyone can do it. Over the past 10 or so years, many SEO techniques have come and gone. Some white hat techniques have changed into gray or black hat over time because of the changes in direction of the search engine algorithms. But,...
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06
Jan

SEO Guarantees

January 6, 2008
Customers often ask their search engine optimization professionals for guarantees before signing up. This is understandable since the customer is spending a considerable amount of money in order to improve their rankings and bring more targeted traffic to their website. What customers who are new to SEO, don’t often understand, though is that SEO professionals...
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05
Jan

Google WWW Vs. Non-WWW Issue

January 5, 2008
The Google www versus non-www versions of the same domain names issue has plagued many websites much to the chagrin of the webmasters and Internet business owners. In a nutshell, this means that Google sees www.yourdomain.com and yourdomain.com as two different websites with different pages that don’t perfectly match and penalizes the site for having...
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05
Oct

Buying Text Links

October 5, 2007
There is a lot of confusion about the practice of buying text links. Some of the major services have been Google-slapped to engaging such a practice dropping to oblivion in the rankings. But is buying all text links bad? No, but let me give a short lesson on bad vs. good text link buying. First,...
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11
Feb

Benefits of Blogs

February 11, 2007
Many people new to blogging wonder just what the benefits are and how this helps SEO. I’m going to give you my short list of benefits. Fresh content – the search engines like fresh content. Why? Because fresh content is a signal that you actively maintain your website, you try to engage visitors and basically...
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