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By

Kevin Kantola
08
Dec

Yahoo Undercuts Skype In Voip Market

December 8, 2005
When Yahoo lost the bid to acquire Voice Over IP service provider Skype to online auctioneer, eBay, it decided to taken on Skype head on. Yahoo has decided to add on some Skype-like services to its Yahoo Messenger service. Like Skype, Yahoo Messenger already offers free worldwide PC-to-PC calling. Yahoo has decided to add a...
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01
Dec

Duplicate Content Penalty Fact or Myth?

December 1, 2005
I’ve heard a lot of discussion recently on whether there is indeed a duplicate content penalty within the search engines, particularly Google. The short answer for me is yes, under some circumstances. Some critics have pointed out that the duplicate content penalty is merely a myth and that a search engine such as Google wouldn’t...
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25
Nov

Google, Yahoo / Overture and Miva PPC for Publishers

November 25, 2005
Most people who have businesses on the Internet know about Google and Yahoo / Overture PPC programs. These are considered first tier advertising programs for those who need to receive targeted traffic to their website. Google and Yahoo / Overture also have publisher programs so that web publishers can place ads on their websites and...
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13
Nov

Search Engine Algorithms Keep Evolving – Spam Mass

November 13, 2005
First there was PageRank, then TrustRank and now there is Spam Mass. Because today’s algorithms rely more upon off-page factors such as back linking, spammers have taken advantage of this by putting up tens, hundreds and even thousands of spam site all aimed at delivering links back to a host site, improving its PageRank and...
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07
Nov

Is Reciprocal Linking Dead? Not Yet

November 7, 2005
With the latest Google and Yahoo updates I’ve heard many people say they think reciprocal linking is dead and it’s a waste of time to trade links now. I’ve even heard that it may be unsafe to trade links. I think differently. Reciprocal linking may now have been devalued somewhat but that does not mean...
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03
Nov

AskJeeves Upgrades Desktop Search – Gets Personal

November 3, 2005
The Little Engine That Could, AskJeeves has upgraded their desktop search application. One of the most interesting aspects of this upgrade is not the upgrade itself but how they define search on the desktop versus search on the web. According to Jeeves, search on the web involves some sort of “social relevance” to put results...
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17
Oct

Yahoo Sets Sail On Building Online Book Archive

October 17, 2005
Yahoo has announced plans to build a vast archive of copyrighted books, something no other search engine so far has succeeded in doing. Yahoo is partnering with the Open Content Alliance to provide public access to digital versions of books, academic papers, video and audio. Yahoo will provide the search capabilities to the Open Content...
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23
Sep

Google Pilots Quality Guidelines Program

September 23, 2005
Google has started to pilot a new quality program aimed at alerting webmasters when their websites are outside of Google’s guidelines. Matt Cutts, unofficial spokesman for Google, has an article on his blog outlining the new program. The Google Quality Program for lack of a better name is aiming to inform webmasters about parts of...
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07
Sep

CNN Uses Google Maps For Hurricane Katrina Coverage

September 7, 2005
Millions of people outside the United States Gulf Coast have been glued to their television sets watching the Hurricane Katrina coverage. Millions also have turned to CNN as their source for coverage. What has been striking besides the immense devastation and rescue efforts is that CNN, at times, uses Google Maps to show satellite views...
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02
Sep

Microsoft Acquires VoIP Company

September 2, 2005
VoIP or Voice Over Internet Protocol is a hot new technology for making digital phone calls over the Internet and avoiding charges assigned by your local and long-distance phone companies. Google and Yahoo currently have their mitts in VoIP and now MSN is trying to get elbow deep in the new emerging technology as well....
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