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By

Kevin Kantola
03
Aug

Yahoo Publisher Network Takes On Google AdSense

August 3, 2005
Why should Google have all the fun, and all the bucks? Yahoo has decided to roll out its contextual advertising program today in order to compete with Google AdSense head-to-head. What this means is that publishers will be able to display Yahoo advertisements on their websites in lieu of Google ads. When I say, in...
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28
Jul

AskJeeves Tells Advertisers Yes in August

July 28, 2005
AskJeeves is rolling out its keyword-based advertiser program on Monday, August 1, 2005 in the first move to break away from a dependence upon Google ads for revenue. Even though the Ask network receives 70-percent of the revenue from the Google ads displayed upon the AskJeeves pages, the extra 30-percent would be a boon to...
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26
Jul

Google Code Jam 2005 Will Be Rockin’ The House Down

July 26, 2005
Google and TopCoder are collaborating to offer Google Code Jam 2005, where the world’s top programmers compete for cash and recognition. With a prize purse at $155,000 (who picked this figure?), 100 participants from around the world will compete in the final rounds by solving programming problems and breaking each others code. This Code Warrior...
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20
Jul

Google Update Devaluing Paid Text Links?

July 20, 2005
Google has just completed its newest Page Rank and Back Links update. Some have gained PR and some have lost it, which is typical. What is not typical is that many sites that have done active link-building in the past 3 months have actually lost many of their Google back links. What up with that?...
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18
Jul

Page Rank and Back Links Are Now Getting Googled

July 18, 2005
Many people have lost that lovin’ feelin’ when it comes to the past few Google Page Rank updates. Google itself has decried that Page Rank is for “entertainment purposes only.” It is well-known also that Page Rank is not tied to the search engine results pages (SERP’s), so a PR7 website can be buried in...
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16
Jul

Setback for Wayback, Caught in the Legal Machine

July 16, 2005
The Wayback Machine is a fun little tool to go back in time and see what old, archived web pages looked like at one time. If you would like to see some of your old web pages or those of a competitors or for a website you’re about to buy, you can check it out...
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08
Jul

Plagiarism Tool Weeds Out Copyright Violators

July 8, 2005
There’s a nifty little tool from Copyscape that will help you find other websites that have taken your copy without asking. This copyright tool uses the Google API to query Google to find other websites that have the same text as the URL you input into the search box. By using this copyright tool, you...
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05
Jul

New SEO Tool Checks Back Link Text on Yahoo

July 5, 2005
There’s a new tool in town that will check the anchor text of your back links within the Yahoo database. Why would anyone want such a tool? If you have a website that has been around a while and have changed the keywords for your website several times (like I have) you may wish to...
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01
Jul

Google Sitemaps, an Experiment in Crawling Before You Walk

July 1, 2005
Google has introduced a new beta product called Google SiteMaps. Google SiteMaps is a method for Webmasters to communicate directly with a Google robot that their website’s content has changed and it needs to be re-indexed. According to Google, “Google Sitemaps is an experiment in web crawling. Using Sitemaps to inform and direct our crawlers,...
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29
Jun

Adware-Maker WhenU Wins Trademark Lawsuit

June 29, 2005
Adware-Maker WhenU has won a major victory in the 2nd U. S. Court of Appeals, which ruled that WhenU did not violate trademarks with its distribution of pop-up advertising. The complaining company, 1-800-CONTACTS contended that WhenU was violating their trademark by selling pop-up ads to competitors while visitors were on the 1-800-CONTACTS website. According to...
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