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By

Kevin Kantola
26
Feb

Vertical Search Engines Flatline or Full Time? Comparison to TV

February 26, 2005
According to Jupiter Research, “Search will develop like TV and print publishing markets.” Jupiter draws a parallel between the development of search and the television industry which started out with the Big 3, NBC, CBS and ABC leading the market at first, only to see its market share splintered off by more specific television stations...
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25
Feb

AOL Search: New and Improved or Just New?

February 25, 2005
A few weeks ago, I reported about the “new & improved” AOL Search and how it is geared more for advertisers than for consumers. AOL Search has now rolled out its new product and the reception has received mixed results. According to an article on CNET, “AOL has added a clustering technology to AOL Search...
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24
Feb

Optimizing Pages for Both U.S. and UK

February 24, 2005
Suppose your website does business with both the U. S. and UK. How do you go about optimizing for both? This is a good question, considering there are language differences even if it is English versus English. For instance, “color” versus “colour”, “meter” versus “metre” and “elevator” versus “lift”. If you use both spellings on...
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23
Feb

Pay-Per-Call Girl Touts Local Search

February 23, 2005
Heather Lloyd-Martin, the Director of Search Strategies for webSourced, Inc., says pay-per-call combined with local search is a marketing avenue which is ready for prime time. Pay-per-call is something that will appeal to small-to-medium sized businesses, especially those local businesses who do not have a website. According to Dan Ballister, Vice President of Sales for...
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22
Feb

Google Books War Cry From French Librarian

February 22, 2005
Remember the “Freedom Fries” controversy a couple years back when the U. S. first went to war with Iraq and the French protested this decision? Well, once again another Anglo-French conflict has arisen and this time over books. Jean-Noel Jeanneney, who heads France’s national library is beating the war drum over Google’s plans to put...
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21
Feb

Who’s On First? Online Identity Theft

February 21, 2005
The Better Business Bureau has just reported that identity theft online is much less prevalent than identity theft offline, contradicting the fears and perceptions of many. In fact, 89-percent of the identity theft is committed offline with 50-percent being by someone who is close to the victim (family member, relative or friend). In 2004, 11.6-percent...
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19
Feb

New York Times About Face – Buys About.com

February 19, 2005
The New York Times has announced that it will buy information portal and content provider About.com for $410 million at about a 30-percent discount on what Primedia paid for this property in the year 2000. The New York Times Company, whose newspapers include the New York Times and the Boston Globe, stated that the move...
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18
Feb

Internet Explorer Says ‘No Phishing’ With New 7.0 Browser

February 18, 2005
Microsoft has announced that a new standalone Internet Explorer 7.0 browser (beta) will be available this summer, reversing their previous stance that no new upgrades to IE would roll out in advance of the long-awaited Longhorn operating system. According to an article on CNET, the decision was made because, “I think it’s a response to...
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17
Feb

New Google Toolbar 3.0 beta Blocker or Blockbuster?

February 17, 2005
The new Google Toolbar 3.0 is a nice step up from the previous toolbar. It has several new features that will make surfing the web more efficient and enjoyable. New features include Spellcheck, Autolink, WordTranslator and Customize Search. Spellcheck will underline questionable words (or non-words) in any web page form that you happen to be...
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16
Feb

Irish Setter Sites on Yahoo! – Dublin Dubbed New HQ

February 16, 2005
The Irish have set their sites on Yahoo!, winning a contract that will create 400 new jobs over 5 years. Yahoo!’s European headquarters will be quartered in Dublin, populated mostly by graduates with skills in website editorial, information technology, financial services and customer support. Yahoo!’s decision to dub Dublin their new European Vacation home centered...
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