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By

Kevin Kantola
24
Jan

Make the Google Sandbox Your Playground

January 24, 2005
Much as been said about the so-called “Google Sandbox” which penalizes newer websites by putting them in a sort of holding tank for several months until they can prove they are a legitimate business and not just some fly-by-night operation. This has caused great frustration for the legitimate businesses who have been penalized along with...
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23
Jan

AOL Search – Extreme Makeover

January 23, 2005
This week, AOL Search is set to roll out and enhanced version of their search portal. The organic results say they are “Enhanced by Google” which means their results are the same as the Google results. One search engine news portal exclaims that AOL Search is aiming to compete head-to-head with Google, Yahoo! and MSN....
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22
Jan

Right to Privacy But Not Anonymity

January 22, 2005
I just heard about a data mining company that stated that in the United States we have a right to privacy but not to anonymity. In other words, you can never just go off, get lost and be alone if this is what you’d like to do. Their business model is to collect as much...
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21
Jan

SEO and SEM Trends for 2004

January 21, 2005
SEMPO (Search Engine Marketing Professional Organization) recently released its “The State of Search Engine Marketing 2004” report, summarizing trends in the SEO industry for last year. According to the survey, online advertisers spent over $4 billion for search engine marketing in 2004. Of this amount, $3.3 billion was spent on Paid Placement ads such as...
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20
Jan

Yahoo!’s Profits Increased 62-Percent This Quarter

January 20, 2005
During the fourth quarter, Yahoo!’s profits increased 62-percent over the fourth quarter of 2003. This is just another piece of evidence that the search engine wars are heating up. Yahoo! attributes its success to the introduction of more products and the relevancy of its search results. Google doesn’t seem worried, though, as Larry and Sergey...
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19
Jan

Google Nofollow No Spam Do Not Pass Go

January 19, 2005
Google has just introduced a new hyperlink tag (“nofollow”) to thwart Blog spammers. Blog spammers will typically leave some sort of advertising message in the Comments area of the Blog along with a link to their website. According to Google, the nofollow tag will look like this: Visit my href=”http://www.example.com/” rel=”nofollow”>discount pharmaceuticals site. MSN and...
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18
Jan

Scammers Engage in Tsunami Phishing Expedition

January 18, 2005
Every time there is a huge and shocking disaster involving loss of human life, the scammers come out to try and feed on those willing to help in disaster relief. It happened on 9/11 and now it is happening with the Tsunami relief effort. There have been a rash of emails going around that ask...
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17
Jan

How to Find a Quality Web Host

January 17, 2005
The sheer number of web hosting services has bloomed over the past couple of years to an overwhelming number. You can spend days looking around the Internet and reading and comparing web hosts and may still not be able to make a decision. Just like the oversaturated SEO field, the web host marketplace is also...
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16
Jan

Microsoft Unveils New Home Search Utility

January 16, 2005
Microsoft announced today that it has developed a new home search utility code-named “OpenGates.” Not to be out done by Google and Yahoo! in the desktop search wars, Microsoft has gone one step further. According to vice president of Content Development and Delivery Group (CDDG) at Microsoft, Dick Kaplan, “OpenGates has teamed up with wireless...
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15
Jan

Millionaire Employees Starting to Leave Google

January 15, 2005
Google’s vice president of corporate marketing, Cindy McCaffrey, is the first top executive to leave after the IPO. After 5 years with the search giant, McCaffrey has decided to take her IPO jackpot and go off and do nothing. Way to go, Cindy! All that hard work meant you contributed to the great success of...
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