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By

Kevin Kantola
06
Jul

Google MUM Shows Off Benefits

July 6, 2021
The Google Multitask Unified Model (MUM) technology was shown off by the Big-G recently as it correctly identified over 800 vaccine names in 50 different languages. This could be a game-changer for search. According to Google, “AstraZeneca, CoronaVac, Moderna, Pfizer, Sputnik and other broadly distributed vaccines all have many different names all over the world — over...
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07
Jun

GMB Short Name Is Short-Lived

June 7, 2021
Like a lot of features introduced by Google, if it isn’t working, it goes away. The short name in Google My Business, without much fan-fair, is slinking away shortly due to non-use. When Google introduced this new feature, they said this: “When you share your short name, customers can enter the name’s URL in the...
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07
May

GMB Business Name Keyword Stuffing and Why It May Be Here to Stay

May 7, 2021
Keyword stuffing in Google My Business (GMB) is decades old. And by “keyword stuffing” I mean adding keywords to the official business name in order to rank better. For instance, a company may add the term “services” to the end of their business name in order to rank better. More recently Google has been penalizing...
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08
Apr

Google Title Tag Length and Years of Misinformation

April 8, 2021
The conventional wisdom in the SEO community for years has been that Google only uses the first 60 – 70 characters of the title tag. This wisdom is so conventional that tools such as Yoast and All in One SEO Pack even warn about going beyond this limit. If you Google the term “length of...
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07
Mar

Are You Ready for Google’s Core Web Vitals Update?

March 7, 2021
Google has announced that as of May 2021 Core Web Vitals is going to be a huge ranking factor. So, let’s get to it! There are three main user interactions and specific page speed measurements that support Core Web Vitals. The list includes cumulative layout shift, first input delay, and largest contentful paint. In simple...
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07
Feb

New Google Search Feature Rolls Out

February 7, 2021
In the Google search engine results pages (SERPs) and new feature has rolled out to let users find out more about a website without going to the site. Next to the title in the results you’ll see a vertical ellipsis and when you click on this more info will appear. According to Google, “When available,...
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17
Jan

Google Search Console Improvements

January 17, 2021
Google has recently announced that they have made a few interesting updates to the Google Search Console (GSC). With this recent update, people can get more focused insights about existing issues with their pages so that they can solve them quickly to solve indexing issues. What Changes to GSC Have Been Made? Google said that...
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18
Dec

Covid Surge: Citizens & Businesses in the OC Trying to Survive

December 18, 2020
It’s a very scary time in Orange County, CA and all of Southern California as Covid-19 hospitalizations have surged so greatly that local ICU’s have hit maximum capacity. According to CBS News: “Orange County continued its streak of daily records for COVID-19 hospitalizations on Thursday with 1,519 patients, including 343 in ICU beds. The county’s...
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16
Nov

Leggo Of My GMB!

November 16, 2020
Back in the day, people used to say “leggo my eggo!” Nowadays, on the Internet, this has evolved to “leggo my GMB!” According to Google, hijacking of Google My Business (GMB) listings are on the rise, so website owners have to stay vigilant that this has not happened to them. According to Search Engine Land,...
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21
Oct

Yelp Introduces Racist Alert

October 21, 2020
When I read the news of this, I had to do a double-take (and a spit take). Yelp is really introducing a “Racist Alert” for businesses. This kind of flagging of businesses accused of racism by consumers can be problematic. Here’s how the process works according to Search Engine Land: “Yelp said it will place...
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