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By

Kevin Kantola
05
Sep

Orange County CA Public Service Message

September 5, 2020
I don’t do many public service messages in this blog but I think this Labor Day weekend of 2020 calls for one. This is because there are a couple of extreme conditions in play including Covid-19 and extreme heat conditions. For much of Orange County, California the heat starting today is expected to get over...
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07
Aug

Confusing Message About Meta Tags from Google

August 7, 2020
I’ve long believed that the meta description tag on websites have not been used as a ranking factor in Google. In fact, over the years I’ve conducted tests on this and found it to be true for my own websites. However, now Google’s Martin Splitt has tweeted out a confusing message the contradicts this line...
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11
Jul

Google Image Search Update Benefits Website Owners

July 11, 2020
Google Images recently received an update which gives more context to the images that one is searching. This kind of info benefits website owners who optimize the images on the site and will drive more traffic to the website. According to Google: “Starting this week, a new feature makes it easy to find quick facts...
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16
Jun

Rankings Can Fluctuate for a Year for New Websites

June 16, 2020
According to Google’s John Mueller, the rankings for new website could fluctuate wildly for the first year. This is because new sites are being compared to older, established sites on the Internet and ranked in relation to them. According to Mueller: “I think if your website is just, let’s say, a couple of months old,...
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08
May

Coronavirus and Orange County Businesses

May 8, 2020
  Just like many other locations around the world, Orange County businesses have taken a big hit with Covid-19. But, there is hope now since there is a plan afoot for a measured re-opening of some businesses. In a county with over 3 million people, as of this writing, there have only been 66 deaths,...
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11
Apr

Google Finally Gives Thumbs Up to SEO – WooHoo!

April 11, 2020
  Well slap me silly and call me Sally. After 20+ years of Google wishing SEO’s would just go away, during this pandemic, the search giant has caught a fever-stoked delirium and changed its tune. Earlier this week, on their Webmaster Central Blog, Google posted an article titled, “Showcasing the value of SEO.” WTF, people...
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03
Mar

Google Says Don’t Scheme to Spam FAQ Schema

March 3, 2020
Some webmasters and SEO’s have been tempted to spam pages with FAQ schema. Why is this? Google uses FAQ schema so that it can display questions and answers in rich search results and for use with Google Assistant. And since the results are hit and miss, this had led some to put FAQ schema for...
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08
Feb

Google My Business Reclaiming Feature Being Piloted

February 8, 2020
Google is testing a new feature that helps business owners to reclaim their Google My Business (GMB) listing. According to Krystal Taing, “For anyone beginning to see this on your listings, it is a new #GMB feature. It does not mean your listing is unclaimed but is intended as an easier path to begin the...
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16
Jan

Google Rolling Out 1st Core Update of 2020

January 16, 2020
Google started rolling out the first core update of the decade on January 13, 2020. It’s called the January 2020 Core Update according to Google. Google went onto say that they core update is now live and is rolling out to various data centers. According to Search Engine Land, “Whenever Google updates its search ranking...
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07
Dec

SEO First Celebrates 15 Years in Business

December 7, 2019
  SEO First is celebrating 15 years in business serving the Orange County, California area as well as nationwide clients. SEO First is a search engine optimization and digital marketing firm that first opened its doors in Laguna Beach, California in July of 2004. At that time, the business was known as SEO Resource (seoresource.net)....
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