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SEO

Offers information and details about search engine optimization plus news.

26
Jul

Do SEO ASAP in a Project

July 26, 2017
Nate Dame recently wrote an article for Search Engine Land titled, “3 reasons SEO belongs at the beginning of a project, not the end” which is of interest to me since I’m a great believer in this strategy. Mr. Dame lays out 3 key points: Keywords should help determine content, not decorate it Keyword research...
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30
Nov

Smart Home Speaker Devices and SEO

November 30, 2016,
By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes. These devices can answer a factual question or find a local...
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10
Aug

Top Ranking Challenges for Lawyer Websites

August 10, 2016
A little while back Moz.com published their 2015 Local Search Ranking Factors. Positive, negative and other specific ranking factors are called out (Local SEO’s would do well to review this page). Now, on August 4, 2016 Alexandra Tachalova published on Moz.com, A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google. This...
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06
Oct

Thinking Beyond the Google: Future SEO Strategies

October 6, 2015
Google is still king when it comes to search. This should not come as a surprise considering that the tech giant often dictates and influences SEO rules and strategies. The search giant penalizes websites that violate the rules they set, and they are responsible for developing algorithms that keep webmasters, website owners and SEO specialists...
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14
Sep

Top 4 Common WordPress Mistakes that Affect SEO

September 14, 2015
While WordPress and SEO go well together if done correctly, there are some common pitfalls to avoid after installing WP for the first time. Some of the pitfalls include not using an SEO plug-in, installing too many plug-ins, URLs that are not SEO-friendly and Duplicate Content. Here are more details about the top 4 common...
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29
Jan

NAP Inconsistencies Cause Sleepless Nights for Local SEO

January 29, 2015
Consistent NAP (or name, address and phone number) entries are vital for SEO of local businesses. Inconsistent NAP’s in local directories across the web can cause lower rankings for local searches. On July 24, 2014 Google rolled out their Pigeon Update (not to be confused with the April Fool’s joke of PigeonRank technology) which had...
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08
May

Average SEO Services Cost $500 – $1000 per Month

May 8, 2013
BrightLocal conducted a “Local SEO Industry Survey 2013” and posted it on May 03, 2013 on their blog. The numbers are on one hand enlightening and on the other simply validate what other sources are saying. For instance, when it comes to SEO pricing and costs there is much confusion with customers. And much of...
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30
Jan

SEO Is Dead – Not

January 30, 2013
Sometimes SEO’s like myself get tired of hearing (for the past 10 years or so) that SEO is dead and that something else will take its place. Well, SEO is not dead, just evolving. Brad Miller at Search Engine Watch has a good take on how SEO is evolving by way of Search Marketing Integration....
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12
Oct

Acting As If the Search Engines Didn’t Exist Is a Mistake

October 12, 2012
Over the years I’ve heard various people say that you should treat your website as if the search engines didn’t exist. The theory behind this assertion is that you don’t want your website to become search engine dependent or that by some magic the search engines will treat your website more favorably in the results...
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02
May

Dashes or Underscores in URLs – Here Is the Scorecard

May 2, 2011
Okay, so no many things in the SEO world are so clear cut. The dashes (as in hyphens) or underscores in URLs question has been a long running one. But when it comes to clarity we turn to Matt Cutts of Google who says to use dashes. Now what is the reasoning behind this? According...
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