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Google

Offers information about the Google search engine and company.

18
Nov

Google Raters Have Higher Standards for Your Money or Your Life Pages

November 18, 2013
A Google document, Search Quality Raters 4.2 has just been leaked in a private SEO community. The 137-page document mentions a new emphasis for quality raters called the “Your Money or Your Life” concept or YMYL for short. The quality raters are supposed to hold webpages that affect your money, such as financial sites or...
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09
Oct

Hummingbird and Penguin Updates – Birds of a Feather?

October 9, 2013
A little over a week ago, Google unveiled their Hummingbird algorithm update on the search giant’s 15th birthday. The Hummingbird update may turn out to be the Mother of all Google updates when all of the research is in. The new Hummingbird algorithm is said to have been built from the ground up unlike Penguin...
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07
Aug

Google In-Depth Articles Appearing in Search Results

August 7, 2013
Google has just made an announcement that it says will affect around 10-percent of “people’s daily information needs.” According to the number 1 search giant, surfers sometimes are looking for more in-depth information on the results pages. And this is just what Google is now going to give them. Mixed into the SERP’s with Google...
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31
May

Google Penguin 2.0 Update Watch

May 31, 2013
On March 22, 2013 Google rolled out its Penguin 2.0 update (during the evening and right before the long Memorial Day weekend). Webmasters and SEO’s are still collecting the data about what has been affected and what’s not. When Penguin 1.0 rolled out it mostly impacted the homepage of websites. However, Penguin 2.0 is supposed...
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14
Feb

Google is Getting More Publisher-Friendly with New Policies

February 14, 2013
Many Google Adsense publishers have been stressed out over the years at the thought of being terminated from the program for invalid clicks. Well, now Google is considering changing some of the policies in order to give trusted publishers the benefit of the doubt. Google spells out what invalid traffic and click fraud is here....
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26
Nov

Is a Cyber Monday Google Update Upon Us?

November 26, 2012
Is this another iteration of the Ghosts of Google past? In November 2003, the Florida update had online merchants and SEO’s reeling right before Christmas time. Winners and losers made a lot of noise during the holiday season that year. But, the burning question is could there be another Google update upon us this Cyber...
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28
Sep

Google Update History in Review

September 28, 2012
I started doing SEO in 1999 on a part-time basis on my own websites. And about 5 years after that it became my full-time business. But, back in 1999 I actually hired an SEO consultant to work on my website. And, I inadvertently sabotaged the SEO work by rewriting all of the repetitive keyword laden...
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27
Jun

Google Panda Versus Penguin Updates

June 27, 2012
Google has had two major series of updates recently. One has been name Panda and the other one Penguin. They both target low-quality website and intend on dropping them in the rankings and promoting higher quality websites. Panda Update The intent of the Google Panda update is to drop low-quality websites in the rankings such...
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19
Mar

Google Over Optimization Penalty to Rollout Soon

March 19, 2012
In the past, spokespeople for Google have stated that there is no such thing as an “over optimization penalty”. In the past they have also stated there is such a thing as an over SEO penalty. So, which is it? It doesn’t matter because in unusual fashion Google has announced an upcoming change to their...
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01
Sep

Google and Fox News Present Republican Debate

September 1, 2011
On September 22, 2011 two of the largest brand names on the Internet and in television will be presenting the Republican debates. Fox News will be holding the debates in Orlando, Florida and will be assisted by Google’s property Youtube. Youtube and CNN had teamed up in the past for presidential debates but there were...
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