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Google

Offers information about the Google search engine and company.

The Google Search algorithm updates are not over for the year yet, as Google has just released a December 2022 link spam algorithm. This update will be implemented globally and will take about two weeks to be fully functional. According to Google, the December 2022 link spam update will be rolled out in about two...
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For SEOs, publishers, content creators, and searchers, it doesn’t matter that Coati was the successor to Panda. For Google algorithm historians like myself, it is an intriguing piece of historical data that we learned about at SMX Next, since it was something new to me. It is intriguing to know that the Panda algorithm has...
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Google’s new October 2022 spam update is here, and it’s about time. With over 5 billion Google searches taking place every day, spammers have found a way to manipulate search results and trick users with links to fake websites. In this article, we’ll cover everything you need to know about Google’s updated algorithm for detecting...
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  Google’s September 2022 Product Reviews update is another one of Google’s ongoing monthly updates that is meant to target spam and low-quality product reviews on Google shopping. This update includes new rules for product-specific attributes and changes to the way brands and sellers can respond to negative reviews. Read on to learn more about...
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Google is constantly refining its search results. When users give Google the thumbs up on certain tweaks and alterations, it means that other changes need to be made. That’s why Google introduced the Helpful Content update, which will focus more on user-friendliness and usefulness when searching for information online. The search engine giant has announced...
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Expertise, authority and trustworthiness are the three pillars that Google uses to rank websites in its search engine results pages. If your website is serious about gaining visibility on search engines, it’s important to have a strategy for increasing your website’s authority, expertise and trustworthiness. These three attributes are commonly referred to collectively as “E-A-T”...
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You might have observed so many debates and discussions going on about Google LaMDA. A Google engineer recently stated that LaMDA is able to understand all the queries and conversations very clearly and it responds with human-like behavior. LaMDA basically stands for Language Model for Dialogue Applications. In basic terms, it is a machine learning-based...
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What is the main requirement to compete in SEO? Some of you may say content is king.  Others may give preference to inbound links, and others may emphasize a healthy website. SEO professionals know that successful businesses have the right mixture of all of the high-level fundamentals to lead organic results. In the past few...
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Google has recently announced two important features to ease the search experience for US-based and English languages searchers. The main idea is to help searchers evaluate necessary information within the search engine while verifying claims as well as sources included in those listings. The first feature is relevant to top stories, and it displays a...
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Google has finally started rolling out the latest page experience update for desktop search and desktop webpages as well. As per the spokesperson from Google, this update will continue to come into the market for several weeks with a slow rollout and is expected to complete by the last week of March 2022. Advance notice...
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