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Google

Offers information about the Google search engine and company.

24
Jan

A Few Thoughts on the Google Maccabees Update

January 24, 2018
  Nicknamed the “Maccabees Update” by SEO pioneer Barry Schwartz (some were calling this “Fred”) Google made an update to their core algorithm around the December 12 -13, 2017 time-frame. This is not one of the official Google Updates that has made it to the Moz List but rather a minor update according to Google...
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10
Dec

Google Expands Search Snippets to 320 Characters

December 10, 2017
  Google has now expanded the search snippets to 320 characters according to Google’s Danny Sullivan. But, the word on the street is to NOT expand the standard 160 meta description tag to 320 characters. You hear that All In One SEO Pack and Yoast plug-ins? The expansion to 320 characters pulls from both the...
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13
Sep

Links Are Still the Link to Higher Rankings

September 13, 2017,
In the early days of Google (early 2000’s), links were considered a powerful ranking factor. And, you know what, they still are. In those same early days, search properties such as Yahoo, AltaVista, Excite, etc. placed a heavier value on the on-page elements, such as keywords, keyword density and keywords meta tags than they did...
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22
Aug

Google Organic Quality Score and Search Quality Evaluator Guidelines

August 22, 2017
On August 11th, 2017 long time SEO guru Rand Fishkin published an article on the Moz.com blog titled “Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday.” In the post, Mr. Fishkin theorizes that Google gives a quality score to organic...
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28
Jun

Google Rolls Out More Robust Test My Site Tool

June 28, 2017
Since mobile device users now surpass desktop users, Google just made their Test My Site tool a lot more robust. Now, instead of a simple pass or fail, the Google tool scans your website and passes along information such as your website’s mobile speed, an estimated number of visitors you may be losing due to...
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15
Apr

Google Image Style Ideas Can Make You Fashionably Late

April 15, 2017
It’s no news that U. S. retailers continue to struggle with sales while online merchants continue to gain ground. And, to help in the online effort, Google’s Image Search has just rolled out “Style Ideas.” This handy little feature was rolled into the Google app for Android and mobile web.  Fashionistas will find this a...
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25
Mar

Locator Pages Versus Location Pages

March 25, 2017,
On March 24, 2017 Greg Gifford published an insightful article on Search Engine Land, titled, “SMX West session: The definitive guide to local search ranking factors.” I want to share just one juicy little tidbit from the article that has answered a nagging question for me. And hopefully, you too, dear reader will find some...
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29
Jan

Google Maps Android App Gives Heads Up About Parking

January 29, 2017
Google Maps has rolled out an Android App in 25 big U. S. cities that will tell you how hard it will be to find parking at your destination. According to Google, “Factoring in time for parking can make or break a night out, let alone making it to that big meeting on time. So...
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30
Dec

Google Posts New Year’s Eve 2016 Doodle Early

December 30, 2016
Well, it’s a day early, but Google has already posted their New Year’s Eve 2016 Doodle for all to see. Google Says, “Happy New Year’s Eve! All across the world tonight, we’re sharing the eager anticipation of counting down to midnight: 5, 4, 3, 2, 1…” As you can see the doodle features a bunch...
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30
Nov

Smart Home Speaker Devices and SEO

November 30, 2016,
By now many people have seen the commercials for Google Assistant, Google Home (pictured above) and/ or Amazon Echo (pictured below). These types of “smart home speaker devices” help a person get information quicker, without typing and within the comfort of their own homes. These devices can answer a factual question or find a local...
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