Yahoo started as a directory in 1994 and since has evolved into much more. After 20 years of service, however, Yahoo has decided to hand its own directory walking papers. Because of competition from Google and decreased demand for what its directory has to offer users, Marissa Mayer has decided to pull the plug without...Read More
On September 28, 2009, Y!OU And Yahoo will be officially unveiled to the public. The theme of the new worldwide marketing campaign is to put you, the web surfer in the middle of Yahoo’s new offering. Simplification and personal relevance are the keywords that Yahoo is using to describe its new offering. More relevant search,...Read More
On the Sponsored Results part of their Finance pages, Yahoo is now testing images with their PPC ads. According to Search Engine Journal, these images are being supplied by ImageAdvantage. By putting these test ads inside the Yahoo Directory, they will be able to run live tests before rolling this feature out to the entire...Read More
When Yahoo lost the bid to acquire Voice Over IP service provider Skype to online auctioneer, eBay, it decided to taken on Skype head on. Yahoo has decided to add on some Skype-like services to its Yahoo Messenger service. Like Skype, Yahoo Messenger already offers free worldwide PC-to-PC calling. Yahoo has decided to add a...Read More
Yahoo has announced plans to build a vast archive of copyrighted books, something no other search engine so far has succeeded in doing. Yahoo is partnering with the Open Content Alliance to provide public access to digital versions of books, academic papers, video and audio. Yahoo will provide the search capabilities to the Open Content...Read More
Why should Google have all the fun, and all the bucks? Yahoo has decided to roll out its contextual advertising program today in order to compete with Google AdSense head-to-head. What this means is that publishers will be able to display Yahoo advertisements on their websites in lieu of Google ads. When I say, in...Read More
Search engine guru, Danny Sullivan called for search engines to issue “weather reports” at Search Engine Strategies in San Jose last summer, informing the public on when an update to their search engine algorithms is about to occur. Yahoo has taken this to heart and is offering up their second Yahoo Weather Report concerning at...Read More
A Japanese man from Osaka was caught phishing in Yahoo waters recently. Instead of surfing the Internet, Kazuma Tabano was busy setting up look alike websites, trying to reel in naïve customers. The Japanese man built a Yafoo site that was nearly identical to the Yahoo Japan website. Now while Mr. Tabano was arrested by...Read More
According to an Associated Press story, an Oregon woman is suing Yahoo! for $3 million over naked photos that her ex-boyfriend had posted and which Yahoo! failed to remove in a timely manner. Ms. Barnes, a 48-year-old woman from Multnomah County, claims her ex-boyfriend started posting “unauthorized profiles” in December that included her email address...Read More
Yahoo! has decided to open up a contest for the top hack of its new Y!Q product. The Y!Q Challenge offers $5000 to the Webmaster with the most innovative use of its new context search technology on his or her website. According to Yahoo! the entries will be judged on: Relevance Prominence Placement Usefulness According...Read More
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