Yesterday, Google announced on their Webmaster Central Blog that they will be rolling out an update in March 2016 for mobile searches. And so, the Mountain View Search Giant once again says that you better have or better get your mobile website in order.
According to Google, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
The rollout is expected to be gradual and not another version of Mobilegeddon.
According to SearchEngineLand, “The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.”
So, if you have been late to the “Mobile Website Party” it is time to jump onboard and get ready for May without yelling “May Day!”
References
https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html
http://searchengineland.com/google-boost-mobile-friendly-algorithm-coming-may-244941
