Google Click-to-Call for Mobile Phones

Google ain’t no fool, to put it mildly. Where there is advertising money to be made, they’ll find it. And, the mobile phone market is a wide open space right now.

This is why Google Click-to-Call service is now being employed across the Adwords network for mobile devices. A person in a certain location can do a Google search and business ads will pop up in the usual Adwords spaces.

The person with the mobile phone simply has to click and their phone will dial into that business. Pretty slick, huh? The advertiser will pay the same for the call as they will for clicks on the ads from people on PC’s and laptops.

The advantage to this type of advertising is that people on cell phones, roaming around their communities or traveling to different communities can find restaurants, hotels, hardware stores, and you name it quickly and easily on the move.

Google piloted this Click-to-Call program back in 2006 in the Maps section. Recently the search giant has also rolled out Goog-411 where people can call toll free for information locally about businesses in their location.

The Google Click to Call program gives local advertisers one more method in which to reach out to potential customers who are roaming in their community right now.