Google Images recently received an update which gives more context to the images that one is searching. This kind of info benefits website owners who optimize the images on the site and will drive more traffic to the website.
According to Google: “Starting this week, a new feature makes it easy to find quick facts about what you see on Google Images. When you search for an image on mobile in the U.S., you might see information from the Knowledge Graph related to the result. That information would include people, places or things related to the image from the Knowledge Graph’s database of billions of facts, helping you explore the topic more.”
According to Search Engine Journal: “The added context is likely to make images more appealing to click on. It’s almost like Google added meta descriptions to image search results. However, it’s not quite the same as that, because the images and the facts appearing underneath come from different sources.”
The sources are the website itself and other places on the Internet such as authority pages. One of the best parts about this update is that site owners don’t need to do anything (if your images are already optimized for SEO). Google will do it all for you and this could lead more visitors to your website.
Citations
https://blog.google/products/search/knowledge-graph-google-images/
https://www.searchenginejournal.com/google-image-search-traffic/374009/#close
https://www.blog.google/products/search/about-knowledge-graph-and-knowledge-panels/
