As per the recent announcements made by Google, MUM will now be integrated into searches initiated on Google Search. The search results page on Google is undergoing serious modifications, and it is expected to introduce a new approach to explore and discover topics for entered search phrases.
This new method of searching follows a more advanced approach as compared to the old technique of finding answers to search queries. Industry experts call it a more intuitive solution to explore relevant topics. Google is expected to serve people with redesigned search experience within the coming few months, and this exposure will be more visual for the end-users. One of these modifications is already added to the search page. If you are interested to know more about this advancement, just go through the details below.
What is Google MUM Algorithm?
Google launched a new search algorithm recently in the year 2021. This update has the efficiency of searching across different languages with the support of images to identify the most relevant answers to complicated questions. This new algorithm is named as Multitask Unified Model, which can be called MUM in short.
This new feature helps Google lead search with images rather than using text only. You will be happy to hear that Google is ready to integrate MUM into the Lens app within the next few months. It is expected that introduction of this new algorithm will bring significant changes to the search experience.
At present, users simply search for answers to their queries. But with the introduction of this new algorithm, they will be able to explore details about more complicated tasks, particularly with images.
Google Search Redesign
This intuitive change in the search mechanism is called search redesign by Google. As per the details provided by experts from Google, the search in the future will be initiated with three big steps: things to know, topic zoom, and visually browsable results for search queries.
The things to know feature mainly helps Google MUM to understand different methods that end users can follow to explore the topic. When users type of key phrase into the search box, the updated algorithm will identify the most popular and relevant paths that users commonly take to explore that topic and then brings the most relevant information on the top of the results.
The second amazing feature is topic zoom that allows the searcher to jump between various related topics. In this way, the searcher can widen the topic scope or narrow it down to find out a relevant sub-topic.
The third interesting feature added to Google MUM is visual exploration ability. Although this feature will not work for all the searches, it will be more useful when users are interested in finding inspiration.
With this update, Google is trying to make topic exploration tasks much intuitive and valuable for the end-users. Instead of limiting the results to ten blue links, the new way may help searchers to discover a higher number of websites and links on the web.
Citation
https://www.searchenginejournal.com/google-search-redesign/421415/#close
