I will keep this short and sweet. Google has publicly stated that there are 2 new ranking factors in its search algorithm soon that all webmasters and marketers need to know.
The first one, according to Google, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.”
The second one according to Google, “…over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
Links to More Information at Google
http://googlewebmastercentral.blogspot.co.nz/2015/02/finding-more-mobile-friendly-search.html
