Google SERP’s Burp, PR and Back Links Updating

Well, its that time of the year again, the end of the first quarter and strange oddities are happening with Google. The SERP’s (Search Engine Results Pages) are burping, bouncing and bandying about as they have tended to do every quarter now for the past year or so. In the SEO forums, there is quite a stir as some sites have finally popped into existence on Google and some sites have dropped out of sight.

Most of the changes though are not this drastic, but there definitely is a shuffle going on. It must be pointed out that it is early in the process and things have not shaken out yet. Normally, these quarterly updates take a week or two from beginning to end before all of the results settle into place.

Google PR (Page Rank) is also starting to get its update right now. As is typical, many are seeing their PR fall a notch at this point. This has happened in the past 3 PR updates as well. Many will see a PR drop only to be followed days later by PR going back up a notch to where it was before the update. The PR update will be welcomed by many who have spent this past 3 months with intense link-building campaigns and wish for this to be validated by a jump in PR.

The Google back links update is also occurring at the same time as these other two updates which makes one wonder if this is one of the famous (or infamous) major Google updates such as Florida or Allegra occurring? For the SEO Firm website, Google right now shows 10 more back links than it did just a few days ago. The back links update also gives validation to Webmasters and SEO’s that their linking campaigns are working.

No matter whether this is a major or not so major Google update, the inevitable is happening: change is occurring. It will be interesting over the next couple of weeks to see how things shake out. For SEO’s and their customers this will also be a time for reassessing strategies and making any refinements to those strategies if necessary. Hopefully all these burps in the SERP’s will lead to more relevant listing in the rankings. That’s what its all about, right?