Google has just completed its newest Page Rank and Back Links update. Some have gained PR and some have lost it, which is typical. What is not typical is that many sites that have done active link-building in the past 3 months have actually lost many of their Google back links.
What up with that? Well, I have a theory. My theory is that Google is now ignoring text links that appear to be paid text links as far as PR and their back links counter is concerned. For instance, I have a PR6 website that is indexed daily that I have been using to get my new websites listed quickly into Google.
I’ve placed many off-topic text links on the left panel of the homepage. Up until this latest Google update, these websites showed a back link in Google to the PR6 website. Now, however, the Google back links from the new websites have dropped off the map. I’m also having trouble currently getting my new websites listed quickly into Google using this method.
This list of text links on my PR6 website are not paid text links, but to a search engine robot, they would appear to be. This is why I believe now that Google has taken steps to ignore paid text links in their quest to enforce their “natural linking” ideal of how the web should be won.
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