This year, for the first time ever, 82-percent of searched for Super Bowl ads came from smartphones (only 11-percent were from desktops and 7-percent laptops). This was a 12-percent jump from last year’s Super Bowl 49 where 70-percent came from mobile phones.
Out of those 7.5 million Super Bowl 50 searches, the top search was for the Audi Commander Commercial.
According to Search Engine Land, “Looking at the incremental lift Super Bowl advertisers received in brand-related searches on across Google and YouTube, Audi came out on top with its ‘Commander’ ad. In fact, automotive brands dominated the chart. Four of the top five ads driving lift in brand search were from automotive manufacturers: Audi, Acura, Honda and Kia. Universal Studios’ ad for the new Jason Bourne movie rounded out the top five.”
This goes to show that the market for ads viewable on smartphones has not yet peaked. My pick for top Super Bowl 50 ad? It has to go to the Heinz Weiner Dog Stampede commercial. What’s not to love about this?
References
https://youtu.be/diU_09jb4bI – Audi Commander commercial
https://youtu.be/YvxsG8bXfHs – Heinz Weiner Dog Stampede commercial
