Investing in digital marketing channels and strategies is critical because they allow you to not only tell your brand’s story, but also to bring your company to life, particularly to the online audience.
In this article, we are going to focus on the meaning of digital marketing, the various types of digital marketing channels, and why you need digital marketing services for your online business.
What is Digital Marketing?
Digital marketing or online marketing entails using the internet or other electronic media to market your products and services to potential customers.
That said, there are various digital marketing channels and strategies that you can use to increase leads and boost sales for your online business as you will see below.
Types of Digital Marketing
Investing in Search Engine Optimization (SEO) gives your business a competitive edge, particularly on Google search results, and on other search engines like Bing. In other words, SEO raises your rank on search engine results.
PPC are adverts that appear beside search engine results. With PPC, you only pay for ads when potential customers click on them.
In essence, pay-per-click is a great advertising strategy that will not only enable your online business to reach high value customers, but also to convert them into buyers.
Many people tend to turn to social media before making critical purchasing decisions. Therefore, Social Media Marketing allows you to increase brand awareness, and customer loyalty by advertising and marketing your products on social media platforms such as Instagram, Facebook, Twitter, Snapchat, YouTube, among others.
This digital strategy entails creating personalized content, publishing it, and distributing it to your target audience via different digital channels such as blog, emails, YouTube video, just to mention a few.
Email campaigns allow you to generate leads, nurture leads, and acquire repeat customers by marketing your products and services directly to your potential customers.
Optimizing your Google My Business listing to it’s fullest plus adding posts and products regularly can increase the foot traffic and phone calls to your business.
Press release marketing is effective when trying to get out the word about something newsworthy about your business.
YouTube is one of the most overlooked, yet most effective methods of getting your message before the eyes of your potential customers.
Having a pleasing, intuitive and dynamic web design is one of the most effective ways of converting visitors into customers.
- Influencer/ Affiliate Marketing
Affiliate marketing is a digital marketing technique that helps to increase leads and sales. It entails linking affiliate ads to your website, and when a customer buys anything from your website through a certain link, the affiliate is paid a certain percentage from that purchase.
This digital strategy entails using blogs, SEO, social media, podcasts, video, among other inbound marketing techniques to attract the right visitors or customers based on the buyer personas you have created.
Top 10 Advantages of Digital Marketing Services
Digital marketing or web marketing services can help your business in various ways including:
- Saving Costs/ Affordability
If you’ve been using radio, television, or written publication to advertise your goods or services, you may have noticed that the cost of advertising is usually quite high.
That said, the cost of running digital marketing campaigns is significantly lower, and you might want to consider it if you have a tight budget.
- Increase global reach
Traditional methods of marketing such as radio, TV, magazines and newspapers are not effective because of their limited reach. In other words, they target people in your geographic area, or local buyers.
However, if you have a website, for instance, you will be able to reach global audiences at a small investment.
- Increase conversion rates
Conversions are the goal of any offline and online marketing campaign. That said, digital marketing campaigns, unlike electronic media campaigns are an effective way of increasing your business conversions.
Apart from increasing sales through increased conversions, you will also be able to increase conversions by driving potential clients to your physical store.
- Real time analytics
To be a successful business, you need to be able to take quick and appropriate action, as and when needed. That said, digital marketing allows you to have a clear picture of the number of visitors to your website, conversion rates, bounce rates, just to mention, a few.
In essence, you’re able to know the headlines or ad text that is working, which allows you to develop effective ad campaigns.
- Increase brand visibility
Digital marketing enables you to get your product or service out there. You’re able to market your brand to potential customers who may not be aware it exists. In essence, you’re able to expose your brand to both local and international audience.
- Increase customer engagement
Digital marketing campaigns allow you to network with your target audience. You’re able to not only engage with both potential and current customers, but also build loyal and long-term relationships. That way, you’re able to increase brand loyalty.
- Better Return on Investment
The goal of every digital marketing campaign is to increase your ROI every time you sell your products or services. That said, if you decide to make a small investment on email marketing, for instance, you’re likely to get huge returns through increased customer engagement.
- Ability to share
Traditional marketing methods like magazines, radio and TV do not allow customers to share the experience they’ve had with your product without, for instance, making a call, or recommending the magazine where your product has been featured. This can be time consuming.
On the other hand, digital marketing allows your customers to share their experience instantly by clicking a share button.
- Ability to segment customers
Another key benefit of digital marketing is that it allows you to segment your customers based on the audience you’re targeting. In other words, you’re able to use a digital marketing strategy, or market segmentation strategy that will influence the buying habits of your potential customers based on their preferences, age, demographic location, or the activities they perform on your website.
- Accessibility to SEO experts
Digital marketing agencies, particularly those offering SEO services (like SEOFirst.com) can give you insights on marketing strategies that will help you increase leads, sales, and your company’s success.
For instance, we will be able to identify issues that may be holding your business back, thus been able to find a solution for your website, or online business.
Conclusion
The benefits of digital marketing services are many, and the above list is certainly not exhaustive. Nonetheless, from the above advantages, you will agree with me that digital marketing channels can help grow your online business, and boost your ROI.
That said, if you’ve not been using digital marketing campaigns, I believe you now have a better understanding on why you should start using them ASAP. Call SEO First at (657) 500-8656 today!
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