Structured data (schema) has gain popularity, but there are still many companies that are not aware of the benefits of using this data for SEO. Structured data can bring solid results to businesses, including faster indexing, greater search visibility, better click-through rates, and voice search domination.
When you apply structure data to a website, it helps the Google algorithms to understand your content in a much better manner, and as a result, you can achieve higher rankings for search results.
Different usage of structured data
It is possible to find structured data for many types of content, including products, event listings, and restaurants. Experts have tested an extensive range of data for their businesses, and it has given them impressive results like enhancing conversion rate and improving traffic.
Once you start applying your data as outlined with schema.org, it may improve search results and improve many voice benefits such as informing chatbots.
Businesses that use structured data increase the chances of correct matching for machines so that your website can be easily linked to the relevant queries. Even Amazon is using Schema to deal with local business intent.
Impact of structured data
Recently, a team of professionals implemented structured data for financial clients, and they were able to record some valuable results. They observed 400% net growth in terms of organic traffic, 160% growth in overall impressions, and 150% in clicks for the Answer Center.
In addition, the company enjoyed 28% growth for clicks and 41% growth in Magazine impressions. With these stats, it is proven that structured data can improve the results by a considerable level and the study also showed a decline when the structured data was turned off on the website. Moreover, the results even get better in terms of organic traffic measures.
Reasons why many brands don’t use Schema
There are some common reasons why many brands are still not using structured data:
- They do not have in-house resources and need to find a costly agency or consultant.
- They are not technically skilled and are not able to understand the code. It is already proven that even a single error in the code can affect the outcome of structured data.
- Structured data is not supported by their traditional CMS.
- They do not understand the benefits and cannot see the benefits listed in the Google case studies.
- They are stuck with the old practices.
If you are also experiencing any these issues, it is good to use some advanced tools available in the market to manage and measure your structured data.
Benefits of using Schema for structured data
If you are running a business, it is possible to apply the benefits of schema. It eases the indexing process for your content and makes it easier for search engines to crawl to your website. Schema can ensure higher conversion and click-through rates so that you can entertain enhanced traffic for the business. In addition, structured data can also help your website to maintain top rankings for voice search queries. So, get going and structure your data today!
Citation
https://www.searchenginejournal.com/how-important-is-structured-data/257775/#close
