Search engine guru, Danny Sullivan called for search engines to issue “weather reports” at Search Engine Strategies in San Jose last summer, informing the public on when an update to their search engine algorithms is about to occur. Yahoo has taken this to heart and is offering up their second Yahoo Weather Report concerning at update that is occurring tonight.
According to Tim Mayer of Yahoo Search, “This is our second weather report. We will be making changes to the index tonight so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches.”
It is commendable that Yahoo is sending out a Weather Report or a “Warning Shot” as I like to call it to the search community. Not all other search engines have followed through and those who do, mostly do it after-the-fact once speculation of an update begins on the message boards. With Yahoo setting an example of doing the little things to keep being customer focused, hopefully some of the other search engines will follow this lead.
